Ram Trucks featured in new Superman movie – “Man of Steel”

Ram Trucks teams up for “Man of Steel”

Ram Trucks Superman Man of Steel AdBefore you head down to the Cinemark 8 to see “Man of Steel”, you should know how Chrysler Group and Warner Brothers teamed up to produce the movie. Chrysler Group provided Warner Brothers with all the vintage trucks and other vehicles you’ll see in the new Superman movie. In addition to that, Ram produced a special edition Superman branded Ram 1500 that you see at the bottom of this post. That Ram truck will be used in promotion for the movie and eventually auctioned off to raise money for charity. Our area customers can view the special edition Man of Steel truck at this year’s State Fair of Texas. The State Fair of Texas will be held Sept 27 – Oct 20 down in Dallas.

“We are excited to partner with Warner Bros. on ‘Man of Steel,'” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram’s DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels.”

The Ram interior and exterior design team created a special edition, one-of-a-kind “Man of Steel” Power Wagon truck with special “Man of Steel”-inspired design cues, colors and branding. The truck will make its debut June 10 in New York City at the world premiere of the movie. It will then be on display at special events throughout the summer and fall, including the National Finals Rodeo and State Fair of Texas, before being auctioned off for charity at a later date.

The Dark Ceramic Gray truck features a high-gloss black roof with Anodized Red grille accents, created from a durable 14-coat paint process. It has forged-aluminum, satin black 17-inch off-road wheels, Superman logos on the front grille and rear tailgate and a custom, one-off vehicle wrap inspired by the crest and texture of Superman’s suit. The wrap highlights a tone-on-tone interpretation of the iconic Superman S-shield, and helps unify themes found on the interior and exterior of the truck.

Interior features include custom mesh seat inserts reminiscent of Superman’s own suit with integrated Superman logos on the seats and console; Pewter leather seats; and Anodized Red paint trim accents on the doors, steering column, radio cluster and seats. There also is “Man of Steel” logo badging on the glove box and a “Man of Steel” screen backdrop and start-up screen on the radio cluster.

So if you’re going to see “Man of Steel” this summer, be on the lookout for Ram trucks. If you see the Superman Ram truck at the State Fair of Texas, be sure to grab a photo of it and share it on our Facebook wall.

Come check out all of our Ram Trucks in Paris, TX at James Hodge Dodge.

Ram Truck Superman edition