We’re pretty excited about the 2014 Ram 1500’s new EcoDiesel engine, and by the sound of it, we’re not alone. In fact, Ram has heard so much positive feedback that there is speculation as to if the company is going to be able to meet the high demand for its new 3L V6.
“Since we announced this, the level of enthusiasm that we have heard from consumers and consumers via our dealers has been almost unprecedented,” Sowers told Edmunds. “We did not get this many questions about when, where, how, who, when we launched the all-new 2013 (Ram) truck. We are launching an all-new engine and the phone is ringing off the hook, basically.”
Ram had estimated that there would be a 10-15% take-rate for the engine, but the conservative estimate may prove to be exceeded. “We would potentially be limited by our suppliers’ ability to deliver engines and transmissions in significantly greater numbers,” he said.